Sensor Tower has gathered statistics from the App Store calculated by Consumer Intelligence Research Partners and combined it with the panel-based surveys, to look at how active US iPhone users are in the store.
figures show that the average user, the $ 40 – about 350 kronor – and downloaded 33 new applications in 2016. That is up from $ 35 last year.
Games are as expected for the absolute majority of spent pennies, $ 27 on average, while the entertainment and photo / video had the largest increases (230 and 233 per cent). According to the Sensor Tower stands streaming services like HBO and Netflix for most of the increase in the category of entertainment.
Unfortunately, the Sensor Tower data for the US market, so how it looks from Swedish users, we do not know.