There have been rumors that Apple was interested in building a competitor to Amazon's voice-activated speaker Echo. Now, Time reports that the case is not so and that the iPhone maker would rather carpentry further on devices iPhone, iPad and Apple Watch than building a Siri-speakers.

According to discussions between the unnamed Apple executives, would now rather have Siri in this type of gadgets and not in a central hub. Furthermore, writes AppleInsider that Siri will soon get a new facelift.

In what form is unclear and it does not identify any improvements that may come. However teaches Apple put a lot of effort into the voice assistant in view of the company's dedication to artificial intelligence.