A number of iOS developers have reported that their latest updates have been rejected by Apple, on the grounds that they are using a framework that makes it possible to push out bug fixes and other updates to the app without having to go through Apple and a regular update .
Rollout SDK is a popular framework that provides this opportunity, and the CEO of the company behind the fast out there with a comment:
– Apple has not changed its guidelines, but seems to have begun to interpret the stricter . We are disappointed that Apple did not give us a chance to make the necessary changes before the change took effect. We have contacted Apple to discuss and will make the changes required to fall within the new stricter interpretation of the guidelines.
Rollout and similar frameworks are intended to be used for bug fixes and other updates that do not change the apps function significantly (which always has violated Apple's guidelines), but it is possible that some developers still have taken advantage of it to make more substantial changes and in effect circumvent Apple's review. Which naturally in this case has got Apple to intervene.