words of analyst Neil Cybart, as the site Above Avalon believes that Apple could charge more for the Apple Watch and Airpods, but deliberately avoids this. Instead, type Cybart that these products work (relatively) cheap inropare to Apple's bulging ecosystems.
The "underprisa" their products is a strategy that would have been unthinkable a few years ago. On the contrary, the talk was very "Apple tax," that we pay the price to get a quality feel and a certain brand of computer lid, much like the Mercedes-owners pay a "tax" to get a star in the grill.
Today no one can deny that 1795 crowns for Airpods – admittedly a lot of money for a couple of kids – really low price in comparison with other true wireless headphones. Bragis The Heaphone, which we tested, is one of the main competitors of Airpods. They cost 1600 SEK, but lacks the ability to charge in the shell and the rapid W1 coupling.
By putting a price so low headphones Apple has "taken the air out of the room" for all competitors and forces competitors to offer better features or lower prices to compete.
Although Apple Watch is "surprisingly cheap." In Sweden purchase Series 1 of 2995 crowns, a relatively low price for a smart watch that "is worth buying," writes Cybart. Series 2, including built-in GPS and sim resistance costs 4195 kronor. By comparison, cost Samsung Galaxy S3 Gear least 3800 crowns.
Apple treasure is gone then? (For some products, at least, to buy a modern portable Mac still costs SEK 14 500). This writes Cybart is part of a seemingly contradictory but unique strategy of selling luxury products at lower prices. It's hard to compete with.