Augmented reality is a technology that attracts Apple, and according to Bloomberg, the company is in the process of hiring experts in the field. Among the key members of the team are former employees of Hololens, Oculus Rift, Dolby Laboratories and people with a background in special effects in Hollywood.

Further, writes Bloomberg that Apple has hundreds of engineers doing carpentry in a project that will take years to iPhone, but also to completely new product – something it is rumored earlier.

The company has been successively spoken warmly about AR and Tim Cook has been at the forefront of expression that "an idea as big as a smart phone." What kind of product it can move on is unclear, but it is said that Apple is developing a competitor to Google Glass – a product that flopped considerably when it went.