Apple continues to pick up strong expertise. According to AppleInsider, the company has hired Shiva Rajaraman – a manager who has worked for both YouTube and Spotify.
What exactly Rajaraman do at Apple is not entirely clear, but according to sources close to Apple, he will work side by side with Eddy Cue to develop services. A reasonable gamble is that it is all about strategy for the company's potential video service that will compete directly with Netflix, and sources say that the job entails "look and feel" of Apple Music.
Rajaraman worked for eight years Youtube where he signed an agreement with including Disney. Thereafter he career at Spotify between 2014 and 2016.