It was last autumn that it started a rumor that Apple was keen to make their graphics chip on your own. IPhone maker is one of the few smartphone manufacturers who produce processors themselves, and therefore would be a step towards more independence is not particularly strange.
And now partner Imagination Technologies reveal that Apple will begin utilizing proprietary technology for graphics chips in 15 to 20 months.
"Apple has announced that they are working on a separate, independent graphic design to be able to control their product and reduce its future independence of Imaginations technology," the company said in a statement.
Reuters reports that Apple's decision is a huge setback for the Imagination. Since the revelation, their share has fallen by 69 percent.