Iphone X goes like the train. Therefore, Apple has decided to increase the production rate for both it and Iphone 8 Plus. At the same time, Apple is losing access to Iphone 8, which sold worse than expected. It writes the KGI analyst Ming-Chi Kuo in a new report.
The report says that Iphone X will be produced in quantities of between 25 million and 27 million copies during the last quarter of the year. Of these, around 24 million will fly off the shelves.
And the success also continues in the first quarter of 2018. Kuo thinks that production will then increase by 35-45 percent. The reason is that despite how different Iphone X is, with gestures instead of home buttons, consumers will let go of all the doubt when they tested it.
Iphone 8, on the other hand, gets a poorer care of Apple. Where the Plus model goes "better than expected", the least is not near the popularity. Apple will therefore cut production by 50 to 60 percent in the first quarter of 2018. Kuo believes that Iphone 8 has "too few selling arguments" and that the Plus model cannibalize its sales.